Creating 8 Figure Growth as a 4th Generation CEO

The Melanie White you see today is a 4th generation CEO of her family’s business Hellwig Products but her journey definitely didn’t start out at the top.

It was during her studies towards a teaching degree in psychology when she was working at a bakery that her interest in outside sales was peaked. After seeing and listening to the sales reps that came through Melanie decided she wanted to have a go at helping people herself through sales.

Her timing was perfect; Hellwig Products needed an outside salesperson to do their cold calling and so Melanie got her start.

Cold-calling was a grueling experience and very quickly she learned she had to know more than the people she was going to and figure out how she needed to talk to them if she wanted to make the sale. Hearing no was commonplace so a thick skin was a must.

Through tears, perseverance and the knowledge that she was made for more than the bottom of the ladder Melanie forged ahead and fought against everything that worked to keep her small.

From cold-calling to CEO Melanie’s story is one of inspiration to never give up, find new ways to improve the old and no matter how difficult it is keep going until you reach the top.
So grab a pen and your favorite notebook and get ready to lay out the plans for your own quantum revenue expansion.

Ursula’s Takeaways:

Intro (00:00)
Be Knowledgeable (8:55)
4th Generation CEO (12:28)
Definite Benefit To Being Woman Owned (16:28)
Sale Went To A Trickle (22:25)
My Biggest Goal For A Month (30:45)
We Have Core Values As A Company (37:05)

About Melanie White

Melanie White is CEO and 4th Generation of Hellwig Products. The automotive suspension manufacturing company was started by her great grandfather and grandfather in 1946. Melanie joined the team 15 years ago, and as she has risen in the company she has been able to influence more growth. The company will triple in revenue this year from 12 years ago.

Connect with Melanie White

WBENC Certification for Woman-Owned Businesses:


About Ursula Mentjes

Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast. 

Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.

Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.

Social Links:



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Twitter: @ursulamentjes

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80 South 8th Street, Suite 900
Minneapolis, MN 55402

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