Using Story to Cultivate Character, Unleash Potential, and Expand Impact and Income

We have used stories since the beginning of time to teach, educate, sell and entertain.

It is what attunes us quickly to each other.

So whether we are trying to help someone in a therapeutic setting, as a teacher in a classroom trying to capture the attention of the kids, or selling someone else on a product or idea; story is one tool that quickly brings the heart and brain together and …onto the same page.

Today I am joined by mother and son team Amanda and Aaron Johnson to talk about their upcoming release of their new book “A Religion of Story” and how using stories to cultivate character, unleash your potential, and expand your impact in the world is the way to create your next quantum leap!

Ursula’s Takeaways:

Intro (00:00)
Spark Of An Idea (6:39)
Rough Outline Of The Book (10:25)
Story Played A Huge Part (15:36)
What If We Got Curious (20:16)
Redemption (27:53)
Partnership Between Us (31:30)
I Already Had A Team (36:50)
Your Story Is Connected To Everything (40:34) 

About Amanda Johnson
As the founder of True To Intention and co-founder of Saved By Story Publishing, Amanda Johnson partners with seekers and storytellers devoted to writing truer individual and collective stories. After years of helping others question, recognize, and articulate powerful messages as a Teacher and Writing Coach, Amanda uncovered her own true intention and began a lifelong quest to embody it. As a momma, a wife, a messenger, an entrepreneur, and a friend, Amanda is determined to empower a generation that challenges the narratives handed to them with curiosity and love, heals the st*ries that hold us back, and co-authors a messy magically ever-after.

About Aaron Johnson
Entrepreneurial at heart, Aaron Johnson has been both deeply involved with start-ups since he was a child and mesmerized by Story and the hero’s journey. When he began paving his own non-traditional education and career paths and rediscovered some of his own potential through Improv, Debate, and Mock Trial competitions, he quickly realized that every system and solution needs to be unique because every person’s vision, mission, and path is different. As a Project/Administrative Manager, Tech Strategist, and founder of Consulting and Management company, Caterbuilder Solutions, Aaron helps entrepreneurs discover and unleash potential in themselves and their businesses using intuitive systems and soulful technology.

Connect with Amanda & Aaron Johnson:


About Ursula Mentjes

Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast. 

Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.

Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.

Social Links:



Instagram: @ursulaincorporated!

Twitter: @ursulamentjes

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Connect With Ursula

Ursula Inc.

Downtown Minneapolis, IDS Center
80 South 8th Street, Suite 900
Minneapolis, MN 55402

Phone: 855 4 MORE SELLING (855.466.7373)

For all media inquiries, please contact my publicists:
Garis Media Group




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