What if just one conversation could rewrite everything you thought you knew about what’s possible for your business?
That’s exactly what happened for Deann Williams, CEO of All Purpose Insurance Agency and one of our incredible CEO Table members. In this week’s episode of the Quantum Revenue Expansion Podcast—Episode #337: “Update Your Mindset and Beliefs To Take a Quantum Leap in Your Business”—Deann shares the story of how she went from being a Texas disc jockey to a seven-figure insurance trailblazer.
And here’s the part that will give you chills—her transformation began with a single, healing conversation with her dad. That one moment shattered years of self-doubt and unlocked the mindset she needed to fully step into her role as a CEO—and more than double her revenue.
Her story is raw, real, and relatable—a powerful reminder that your next big breakthrough often begins on the inside.
And if you’re ready to experience a breakthrough of your own, I want to invite you to something very special.
Join me LIVE on May 29th at 11 AM CST for a powerful, hands-on session where I’ll show you exactly how to leverage AI to double your monthly revenue—without the overwhelm. 💥
You’ll learn how to:
– Fast-track your sales
– Save precious time
– And simplify your business using tools that are already at your fingertips.
No fluff. No tech confusion. Just real results.
This is the breakthrough moment you’ve been waiting for—and your bottom line will thank you.
🧠 Reserve your spot for the AI session >> https://go.ursulainc.co/ai-revenue
Episode Highlights:
Introduction 0:00
How a DJ Became a CEO 01:29
The Call That Changed It All 12:35
Doubling Her Business Overnight 10:32
Proving She Was Enough 13:20
Resources Mentioned:
All Purpose Insurance Agency – Deann’s business, mentioned by name and also provided as the contact site: allpurposeinsuranceagency.com
Free insurance reviews!
Let’s chat, bring in your insurance papers and we will help you with any questions or concerns about your coverages. You may have something you don’t need or you may need something you don’t have. We are here to help you understand even if it’s only while you are sitting in our office. We don’t expect you to retain everything you hear, that’s our job to help you understand when you need it.
About Deann Williams
Deann Williams is the proud owner of All Purpose Insurance Agency and brings over 30 years of experience to an industry she never imagined joining. Her journey began in childhood, learning the ropes from her mother, who was an insurance agent. As a teenager, she got her start filing paperwork and learning the alphabet one client file at a time.
After officially joining her mother’s agency, Deann weathered major industry shifts, including the Y2K era, and even navigated being downsized. She went on to experience the highs and lows of direct sales, before eventually finding herself drawn back to insurance—where her true calling had always been.
From co-owning a business to stepping fully into her power as the sole owner and CEO, Deann has embraced every twist and turn of her professional path. Her story is a testament to resilience, reinvention, and the freedom that comes with finally being the boss.
Connect with Deann:
Facebook (personal): DeannHenryWilliams
Facebook (business): AllPurposeIns
LinkedIn: Deann-Williams
URSULA’S FREE GIFTS:
Are you trying to break through 6 or 7 figures in your business but feeling stuck in your revenue cycle and unable to grow?
Our FREE guide will help you reach your goals, whether you want to 3x your monthly income, obliterate the limiting beliefs that might be holding you back, or only work with ideal clients.
It’s time for you to make the kind of money you were destined for while living a great life and making the impact that you want to make! Download my free guide:
Multi 6 and 7 Figure Scaling Roadmap: 7 Simple Steps to Breakthrough Now! www.ursulainc.co/free-guide
Get the Selling With Intention Book!
About Ursula Mentjes
MY NEW BOOK – UpLevel NOW| Get Your Copy Today…
Amazon: https://www.amazon.com/Uplevel-Now-Ursula-Mentjes/dp/0988756749/
Barnes and Nobel: https://www.barnesandnoble.com/w/uplevel-now-ursula-mentjes/1141112685?ean=9781628658316
Ursula Mentjes is a USA Today bestselling author, award-winning Entrepreneur, and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.
Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27. Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity, The Belief Zone and UpLevel Now. Her Podcast, Quantum Revenue Expansion, is available on iTunes, iHeartRadio and other outlets.
Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents. She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others! Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more! She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.
Social Links:
Youtube: www.youtube.com/@UrsulaInc
Instagram: www.instagram.com/7figure_ceo/
TikTok: www.tiktok.com/@7figure_ceo
LinkedIn: www.linkedin.com/in/ursulaincorporated/
Twitter: www.twitter.com/ursulamentjes
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